Reflecting on the 2007 show I felt that whilst it tried, there were some basic improvements to work on. To be fair some of these have been addressed for 2008, ones directly relating to the show organisation.
But yet again the true measure of the show, its actual content, felt even more diluted. Where were the likes of 2007 retail walking outlets such as Mountain Warehouse & Hike Lite?
For this major UK Outdoor Activity Show there is a difficulty in continuing to attract the public through the doors if content remains largely based on celebrity appearance and exhibitors who, on the whole, see it as a marketing exercise.
Several times I stood outside the main entrance watching visitors as they departed from all the NEC shows in that area.
Those from the 'Go Fishing' Show typically were carrying armfuls of gear - I'd guess averaging around £100+ spend per person. In comparison the Outdoors Show visitors seemed largely empty handed except for the occasional sight of a Kayak wandering by, a pair of legs poking out from underneath.
On the service bus back to the car park I chatted with a 'Go Fishing' exhibitor, who whilst generally happy with his experience to date, was mildly critical at what he saw as the high attendance cost. He quoted around £1,000 for a 4m x 2m stand (around £125 per sq m) I'm sure I spotted somewhere in my pre-research that the OS exhibitor paid £200+ per sq m. That's 60% higher.
From a commercial aspect any potential exhibitor will consider the balance of stand size versus revenue generation, and I suspect that is why...
The Outsider is a new ground breaking annual event for Scotland, combining contemporary cutting edge entertainment and music with a huge choice of participatory outdoor activities, all with an eye to environmental issues.
Outsiders will enjoy the absolute best weekend: with a choice of optional outdoor actvities and full on adventures in a beautiful landscape. At night the festival will offer headline artists and a unique and diverse range or entertainment and culture.
The Outsider is inclusive and aspirational, complimenting the huge number of outdoor activities found in the area and involving local operators where possible. The Outsider will be launched in mid January 2007, running...
outdoor organisers News
Giant public screens planned for 2012 Olympics Times Online, UK - 8 hours ago Organisers keen to ensure that the public do not miss a moment of the world’s biggest sporting event are planning to broadcast around the clock in 60 towns
Over 5000 roll in for outdoor music festival Denbighshire Free Press, UK - Jul 22, 2008 Organisers remain positive about the event's success and sponsors and backers of the event will meet later this week to decide on its future.
Show must go on, despite being hit by rain again Whitby Today, UK - 16 hours ago Among the events which had to be called off by the organisers due to the downpour were outdoor demonstrations by the fire brigade, Pesky Huskies and the
Olympics-Factbox on wrestling Reuters - 2 hours ago Organisers of the first modern Olympics in 1896 wanted a link with the ancient Games and included Greco-Roman wrestling, without any weight category
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